SAANGPI | Recent Work

Seven Steps to Writing Success

Seven Steps is Australia's largest literacy (writing) provider, delivering award-winning teacher training and resources. Offering live and on-demand workshops and courses alongside practical print and digital resources, Seven Steps provides an engaging and effective solution for schools.

Role: Marketing Manager

Key Responsibilities

Automation
B2B & B2C marketing
Brand Awareness
Content Creation
CRM Development
Email Marketing
Lead Generation
Market Research
Retention
Social Media Marketing
Strategy Development
Website launch

Key Outcomes

Website Redevelopment

I spearheaded a comprehensive website redevelopment aimed at enhancing user experience, SEO performance, and brand consistency.

Branding

Significantly elevated brand awareness and positioned the company as an industry thought leader, leading to uniquely lucrative B2B opportunities.

Retension

Achieved a 79% subscription retention rate (22-23) through strategic retention tactics maximising customer touchpoints.

Reporting

Created robust reporting frameworks for Strategy and Marketing teams, enabling data-driven decision-making and alignment with organisational objectives.

CRM Migration & Management

I led several key CRM initiatives that streamlined operations, boosted engagement, and improved customer retention.

Strategy/Planning

Developed omnichannel brand and promotion strategy to spotlight offerings, amplifying brand awareness and positioning.

Acquisition

Developed digital acquisition campaign resulting in a 60% surge in lead generation (Q3-Q4 2023).

Team Leadership

Fostered a team environment of growth and creativity, facilitating the growth of two marketing assistants into proficient coordinators.

Website redevelopment

I spearheaded a comprehensive website redevelopment aimed at enhancing user experience, SEO performance, and brand consistency.

Working closely with an agency and internal stakeholders, we created a seamless, user-friendly platform that better reflected the brand’s mission and values.

Key Achievements:

Enhanced User Experience: Led a redesign that improved navigation and usability, making it easier for users to explore and engage with content.
Optimised for SEO: Implemented SEO best practices, boosting site visibility and attracting a wider audience organically.

Strengthened Brand Consistency: Aligned visuals and messaging across the site, reinforcing Seven Steps as a thought leader in literacy education.

The redevelopment transformed the site into a dynamic resource that better serves educators and students alike, resulting in increased engagement and positive feedback from our community.

CRM Migration
and Management

I led several key CRM initiatives that streamlined operations, boosted engagement, and improved customer retention. My focus on strategic CRM migration and data-driven management helped position the company for long-term growth and deeper customer connections.

CRM Migration to ActiveCampaign

I spearheaded a complex CRM migration to ActiveCampaign, overseeing data transfer, automation setup, and testing to ensure a seamless transition.

My approach reduced manual tasks and enabled more efficient and personalised customer journeys, enhancing the overall experience.

Over 100 automation were created relating to onboarding, event reminders, lead nurturing, purchasing, and billing.

Data-Driven Customer Segmentation

To improve targeting and boost engagement, I implemented advanced segmentation strategies, allowing us to deliver the right message to the right audience.

By aligning CRM activities with organisational goals, we achieved a 79% retention rate, demonstrating the impact of a well-optimised CRM system.

Automated Campaigns for Enhanced Engagement

I developed automated email journeys that transformed the customer experience from initial contact to ongoing engagement.

These journeys included onboarding and lead nurturing flows that optimised user engagement and fostered loyalty, contributing to a 60% increase in lead generation through strategic acquisition efforts.